How Alejandro Betancourt led Hawkers to Online Success

The development of online shopping during the global COVID-19 lockdown has seen some brands embrace a shifting retail landscape. Hawkers designer sunglasses have become a force for online shoppers who want the latest styles. Hawkers President Alejandro Betancourt Lopez has a history of helping growing brands emerge into large online companies. Hawkers Sunglasses was a brand Betancourt decided to invest in before joining the company to enhance the brand.

The launch of Amazon’s Virtual Try-on feature in the U.K. is the latest success for the brand. Betancourt points to the brand’s technology success as the reason for Hawkers’ sustained success. Driving the Hawkers brand to success has been a long process for its four founders. The programmers set out to create an online marketplace and inadvertently established a designer brand. Alejandro Betancourt identified the brand as a potential success and supported the newly established sunglasses brand. Alongside a financial investment, the investment specialist advised the founding partners. Eventually, the four founders turned to Betancourt Lopez to lead the company and ensure its consistent growth.

Alejandro Betancourt Lopez has overseen the long-term growth of the Hawkers brand and focused on a grassroots marketing strategy. Betancourt Lopez explains his marketing strategy used the growing trend for social media influencers to develop a dedicated following for Hawkers. College students enjoyed the brand’s designs, with Alejandro Betancourt offering complimentary Hawkers products in return for social media posts from college students and influencers. Alejandro Betancourt established the Hawkers brand’s marketing strategy as an innovative technology and marketing brand in online retailing.