Keter CEO Alejandro Pena Remains Committed to Sustainability
Alejandro Pena has long been ahead of the curve. He co-founded Keter, one of the first companies to bring affordable and environmentally friendly products to Latin America. His success with it was rapidly followed by the start-up and development of eight other large companies across various sectors, such as technology, education, and health.
Alejandro has acquired a great deal of experience shaping it’s corporate agenda regarding social responsibility, sustainability, and corporate governance. Sustainability and environmental protection have been at the core of it’s core business and corporate strategies since the company’s inception.
- Better Products
Keter’s commitment to sustainability is reflected in the development and manufacturing of its products. It has used recycled materials for its plastic, packaging, and transport, ensuring that nothing goes to waste. The products are designed by focusing on the buyer, who is at the heart of every product innovation of experience in design, and manufacturing have allowed them to produce 100% recyclable products that are easy to assemble, disassemble and recycle.
- Better Planet
Sustainability is not a one-time affair. It is a long-term commitment that benefits the many people interacting with it over the years and the planet in general. To achieve this goal, Keter continues to develop sustainable products and provide training for the local communities to benefit from today’s technology.
- Better Business
Alejandro Pena believes that creating a sustainable business is the key to creating a more sustainable future. This means doing business in a way that helps our planet, our social environment, and, most importantly, the communities with whom we interact. In his experience running it as a socially-responsible company and corporate leader, Pena has shown he understands both the importance of taking on sustainability challenges and the immediate financial benefits of doing so.
The development of sustainable products, such as those by Keter, and the commitment to sustainability by its corporate leadership have set an example that many companies can follow. Proper research, design, and dedication to long-term goals are essential in developing sustainable products and creating a sustainable future.