How Ross Levinsohn Changing The Media Landscape

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Ross LevinsohnRoss Levinsohn is the CEO of Sports Illustrated and The Arena Group. He was born in the early sixties in New York. In 2019, he became CEO of Sports Illustrated, and in 2020, when The Arena Group bought the magazine’s publication rights, he became CEO of both companies. For three years, he was a board member at Thryv. He has also worked as Tribune Interactive’s CEO. During his time here, he coordinated the publishing of various publications like the New York Daily News and Orlando Sentinel. Levinsohn is also the co-founder of Whisper Advisors. During his time at the company, he advised companies on financial management and effective growth.

In less than two years after taking over as The Arena Group and Sports Illustrated CEO, the two companies have witnessed tremendous growth. The NYSE has already listed the Arena Group. It is also expected to be a member of the Russell 3000 index. The company has attained the high-water mark despite the intense competition in the media field.

The Arena Group is a huge media company controlling more than 200 brands and 40 properties. Their magazines share stories about finance, sports, and lifestyle. When Authentic Brands Group bought Sports Illustrated, they gave The Arena Group the publishing rights. The deal was supposed to be a lucrative one for The Arena Group since they had access to over two million photos. Despite Sports Illustrated’s immense potential as a brand, there was a need for change. The company needed a leader who could bring creativity by generating new revenue sources.

This revolutionary leader was Ross Levinsohn. He was the one who changed Maven into The Arena Group. He saw a need for freshness in the brand and also narrowed the number of topics they covered. The brand has been successful over the years. However, it has also faced some financial challenges. When Levinsohn took over as the Sports Illustrated CEO, he was instrumental in getting the brand back on its feet financially. The magazine has also won awards for its excellent publications. Levinsohn has leveraged his education and over 30 years of experience to make Sports Illustrated a successful brand.