Sephora Global Chief Brand Officer Steve Lesnard on the Future of Omnichannel Retail

In today’s fast-paced retail industry, having an omnichannel approach has become crucial for businesses to succeed. And one name that is leading the charge in this transition is Sephora Global Chief Brand Officer, Steve Lesnard.

Since joining Sephora in 2016, Lesnard has been instrumental in driving the beauty retailer’s omnichannel strategy. He recognizes the importance of having a seamless experience for customers, regardless of where they interact with the brand – whether in-store, online, or through mobile. This has been reflected in Sephora’s recent initiatives, such as their “Beauty TIP” (Teach, Inspire, Play) Workshops, which are held both in-store and online.

Under Lesnard’s leadership, Sephora has also been investing heavily in technology to enhance the customer experience. The brand’s app, for example, allows customers to easily book appointments, browse products, and receive personalized recommendations based on their past purchases. They have also implemented augmented reality (AR) technology in their stores, enabling customers to virtually try on different makeup products.

The future of omnichannel retail, according to Lesnard, will be centered around creating a personalized and connected experience for customers. He believes that the use of technology, such as AI and machine learning, will play a crucial role in achieving this. By analyzing customer data, retailers will be able to provide more relevant and tailored recommendations, as well as offering a more seamless shopping experience.

In conclusion, Steve Lesnard is a visionary leader in the retail industry, and his insights on the future of omnichannel retail are worth paying attention to. His focus on creating a personalized and connected experience for customers, combined with Sephora’s investment in technology, sets the bar high for other retailers to follow.